A professional-services firm, US Northeast
A rebuilt marketing site that loads in under a second — plus the managed-care retainer that keeps it fast, current, and never broken on a Friday.
- Largest contentful paint
- ~5s → <1s
- Median turnaround on care requests
- 48 hr
- Unplanned downtime under care
- 0
The firm's old site was a slow, plugin-laden build that took five seconds to paint, broke on every other content edit, and quietly leaked prospective clients on mobile. They did not want a redesign treadmill — they wanted a site that felt deliberate, converted the visitors they already had, and stayed handled. The engagement was a ground-up rebuild on a modern stack, followed by the affordable monthly managed-care retainer that owns uptime, updates, and edits so the firm never has to.
- 01Rebuild on a stack that stays fast
Server-rendered, no plugin sprawl, images and fonts optimized at build time — the kind of foundation that holds its performance instead of degrading with every addition.
- 02Design for the decision, not the award
Every page points at one next step. We instrumented the funnel so copy and layout changes are judged on whether prospects actually move, not on taste.
- 03Accessibility and SEO as build constraints
Keyboard-operable, contrast-checked, structured data and clean metadata shipped on day one — credibility signals that compound quietly in search.
- 04Managed care, not a maintenance invoice
The retainer covers hosting, monitoring, dependency updates, and content edits with a committed turnaround — so a typo or a new service page is a quick note to a senior engineer, not a project.
Built once to hold, then quietly kept that way.
Source notes redacted · Client identification withheld by agreement