Written by hand, sent only when there is something worth saying.
An occasional note from the practice — pricing decisions, engineering craft, process choices, and the working principles behind the work. Each one comes out when it is ready, not on a schedule.
- From the practice · Engineering5 min read
Build from scratch, or use a template? An honest framework.
The practice says we build from a blank repository on every engagement. That is not the right answer for every project. Here is when it is, and when it isn't.
- From the practice · Pricing6 min read
How to scope a build without getting fleeced.
A buyer's guide for the prospect who has been burned by a software shop before — and wants the words to use the next time they sit across from one.
- From the practice · Operations5 min read
What “senior engineer on every email” actually means.
We say it on the home page. Here is what it looks like inside an engagement — the response times, the code reviews, the decisions — in concrete terms a prospect can hold us to.
- From the practice · Pricing4 min read
Why we don't do milestone payments.
Milestone-based billing rewards the wrong behavior on both sides of the engagement. Here is what we do instead, and why it makes the work more honest, not less.
- From the practice · Process5 min read
The portal is the product.
Most agencies build the marketing site first and bolt a status portal on later. We did the opposite. Here is what changed because of it.
More notes are queued. They land here when they are written, and in your inbox if you have asked for them.